With our extensive experience in tenant-driven mandate work, our team is in a unique position to bring a tenant’s search perspective to the marketing of your property. With this in mind, we are able to structure a marketing process that is directed towards the maximum exposure of your asset in the shortest time possible, presenting your opportunity to all qualified users. We use the best of the common marketing tools you are familiar with, along with an uncommon work ethic that is driven by our desire to outperform our competitors in bringing you quality tenancies. The following are keys components of our marketing strategy:
Market Analysis
Competition for quality tenants comes from many sources. Only through a detailed understanding of these competitive forces can the correct positioning of your property take place. The supply and demand aspects of the market are affected by movement that occurs regionally, between commercial nodes, and between your neighbouring subdivisions. These market forces are tracked and reported statistically by many sources, and our team prides itself in its ability to decipher and summarize this information to make recommendations based on the unique aspects of your property.
Property Analysis
Once all of the relevant market variables have been reviewed, we will help to determine how your property should be positioned within the market. In order to do this we will collect all of the information about your property that you have available ,conduct site tours and use our own research on recent transaction history for comparable product. With this information we will establish a perspective on the key features and advantages of your property that will make it attractive to specific tenants and aid in the establishment of asking rates and inducement offerings.
Target Analysis
Once we have established an understanding of your property’s key features, we then match these with the various potential user groups that would benefit from them. This becomes one area of focus for our marketing efforts. We use numerous resource materials which identify businesses according to both geographical and vertical markets, employee size, revenue and type of business. We also extensively use our in-house database of tenant contacts for thousands of tenants in the Edmonton region. These tools allow us to gauge tenant demand from the following perspectives:
| i. | Lease Expirations: Over the years we have developed rental rolls and lease expiry information for a large number of properties and projects in the Edmonton region. We will use this tool to present the opportunity in your property to all prospective tenants who have a lease expiring in the appropriate time frame, or who may be induced to make an early move. | | | | | ii. | Tenant Expansion: We have identified the largest tenants and those with the fastest growing space requirements. Based on long term relationships we meet each tenant individually, and where there is a fit, present the material on your opportunity. We are also able to ensure that you are able to respond to all requests for proposals (RFP’s) coming to the market for these tenant requirements. | | | | | iii. | Industry Targeting: In addition to the lease expiries and expansion tenants we also focus on industry specific tenants for your property using Standard Industry Code (SIC) database information. We target these tenants based on the suitability of your property to their operating needs based on the property itself, its location and any other aspect that may make it uniquely suitable. all requests for proposals (RFP’s) coming to the market for these tenant requirements. |
Telemarketing
We will conduct an intense telemarketing program designed to approach a broad spectrum of potential tenants. We will segment these calls as appropriate based on proximity, zoning compatibility, postal code district or municipal subdivision.
Marketing Materials
In addition to our targeted marketing approaches, we will also bring your property to the attention of the open market. Upon the completion of the Property Analysis and the establishment of asking rates, our office will immediately prepare detailed marketing materials for your listing. These will be sent to the brokerage and general business community, with continuous re-distribution on a regular basis to ensure the site is top of mind. These same materials will be sent to any interested parties that have been identified through additional marketing efforts.
Site Tours
The Trikon Group team approach allows all prospective tenants the opportunity to tour the property on their schedule and at their convenience. We realize the importance of timing and the value of service, and our offices strive to ensure a positive first impression by completing site tours professionally every time. Your property’s strengths and opportunities will be outlined and emphasized on every tour to ensure it is set apart from the competition.
Offer Preparation
The Trikon Group Corporation will prepare all relevant documentation for every client that tours your property. We have the experience and expertise to prepare and deliver strong commercial real estate agreements. Our ability to put forward sound proposals in a timely fashion will ensure that every opportunity is maximized, and that potential tenants see the value and potential of your site. Reporting
With our hands-on approach to transaction management, direct conversation is clearly our preferred method of communicating leasing progress. We supplement this with a regular stream of communication via email and ongoing feedback on property tours and potential offer activity. Our team will prepare Leasing Activity Reports on a frequency and format appropriate to the length of the listing term and the unique characteristics of your property. It is vital that you are aware of what is happening with your property, and we are committed to engaging in a communication routine that fits your needs. | 
